You must be thinking why should I learn or apply b2b marketing strategy for educational website as both are different. Where on the one side universities are targeting individual student, other side B2B marketing is about targeting and reaching out businesses. Of course, this is all true still there are similarities between education marketing and
Education Lead Generation: How Creating Online Communities can be Important
Student Digital Community is a group of existing and prospective students who are taking interest in your college and university through the online channel like social media, blog and website. A digital community creates a trust of belonging from both sides. Many universities are doing well on their way to creating a digital community without
3 Ways How Virtual Campus Tour Can Influence Student Enrollment
Technology has changed the way student’s search and selection of university. One of the method nowadays that’s becoming popular among universities is virtual campus tour. So, what Virtual Campus Tour? Virtual campus tour is a simulation of your university campus location, usually composed of a sequence of images or videos. Sometimes other multimedia is also
Digital Marketing For Education: 5 Must Have Key Elements for Your Educational Website
Year on year online search for colleges & universities are increasing. The prospective students believe more in online searching & short-listing colleges for their professional courses than by personally visiting and inquiring. Nowadays almost every prospective students visit colleges website before taking any decision. As the online demand for information about college is surging, many
Optimizing Education Lead Generation Form: 5 Things to Keep in Mind
The only way to convert visitors into students is by placing a high converting Education lead generation form in a landing page. Lead generation form is a gateway between the visitor and the website. As we all know a form with the offer visitors can’t resist on the landing page performs exceptionally well. But the