Do you know, according to a research by hinge institute it is found that 80% of the professional service buyers visits the service provider’s website to evaluate them as a potential provider.
This clarifies the importance of website for your business as potential buyers takes this as a main source of information. Then comes the social media & Content marketing to direct visitors to your website.
Firm’s website establishes the credibility in buyer’s mind, but only having an information firm website is not just enough. It must be well structured, navigational & with lots of informational content. A study found that 30% of buyers disqualify the firm due to low quality of website. The reason behind this is people nowadays have become used to of using highly sophisticated consumer website and they expect the same from the business website.
So, now it’s time for B2B marketer to have a focused digital marketing approach towards technology & content. You have to work around to create a website that builds credibility, educate your audience, and improve your overall online presence. Here I have enlisted few points that you should consider while designing your technology website:
Demonstrate/Highlight Your Firm’s Expertise: Showcasing your expertise in website ultimately sets you apart and make you stand out from the crowd. Without using this, it won’t be possible for any marketing expert to help you out. Use the image and text that will resonate to your target audience. Doing this will help you build credibility, illustrate your firm’s knowledge, and the services you offer so the potential buyer has a clear understanding about what you have and how you can help them.
Make your Site easy to Navigate: As we have discussed earlier in this blog about the website structure it should be clean, clear, and easily understandable for user as well as for search engine bots. Everyone love to navigate organised website and get information, if they don’t find your website well organised they’ll get overwhelmed & frustrated and will leave the site right away.
Make sure your website is well cluttered with category & sub-category. It should not with six top-level categories, each category should not be more than 3 sub-categories, and home page should not be more than 3 clicks away.
Make Your website mobile friendly: Mobile is dominating the internet world. As per the mobile usages report last year, mobile has surpassed the search than desktop. 51.3% of the visitor search on mobile and 48.7% visitors search on desktop. This clearly defines the importance of having a mobile website.
To give your user the best experience, it’s important for you to have a mobile friendly website. Ask your web-designer to create responsive website that fits in any screen size or you can go with Accelerated Mobile Page (AMP)
Create Clear Call-to-Action: Call-to-action button works like the instructor and help your visitors to take action. If you can’t able to tell properly what action you want them to take, they’ll easily quit the website and move on. That’s why it’s important to have a clear, attractive call-to-action button.
Optimize your Website for Search: Once you have done with all your website optimization, it’s time to optimize for the search. Add XML sitemap to clearly understand bots about your website structure and pages. Add proper Meta title and description highlighting keywords that can exactly tell what the page is about. Add alt tag to all images as Google can’t read the images so it does by image alt text.