There was a time when patient acquisition was easier for healthcare industry. The reason behind this was, in general, population was less proactive about their health and second healthcare cost was much lower than they are currently, so patient used not to reject or delay the medical procedure based on cost, as happens now. Hospitals had enough patient inflow all the time.
In today’s time the scenario has completely changed. The patient or healthcare consumer is far different than it used to be in the past. Today’s patient does a lot of online research about the hospitals which means they are more serious to know about the service they provide and the feedback. Patients nowadays are smart; they demand transparent and two-way communication from their healthcare providers.
As you can see patients are getting digitally smart so you too have to be, traditional marketing tactics like Print, TV or radio don’t work now. This appeals healthcare marketers need to adapt digital marketing tactics. Here are the important factors you should focus on:
Optimize your website for search: Having a website is not enough now. You have to properly optimize it for major search engine. you have to do proper Search Engine Optimization (SEO) for your healthcare website.
According to Google Search drives 3 times more visitors to hospital website than any other source. 44% of patients who search healthcare service on mobile device book an appointment.
You can hire SEO expert or digital marketing agency to help you rank and display your website in front of the right user at the right time.
Content Marketing: it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is a cost effective way to reach audience. It has proven to be viable marketing tactics in healthcare industry. According to a research healthcare is the second most online searched industry worldwide.
Doing content marketing can help you become thought leader in the industry and attract more people in the meantime with your content.
Be active on Social Media: In the past years, the implementation of social media in healthcare sector has skyrocketed. From Facebook, Instagram to twitter healthcare managers are increasingly moving to social channels to promote awareness & patient engagement. Social media can be used to share research and experience with social media followers and patient. It’s become a tendency among people to seek information via social media that assist in the selection of doctors, hospitals & Specialist.