E-A-T and Core Web Vitals Optimization

Do you know there were over 1.13 billion websites available on the web as of Feb’23, as reported by Forbes Advisor? WebsiteBuilder.com stated that around 175 new websites are made every minute, and roughly 252,000 websites are created daily.

You understand the competition. Rising above this humongous inflow of websites and ‘sticking your neck out’ to appear on the top of SERP is a tough nut to crack. Here comes the crucial role of SEO experts who curate your website, optimise its content, improve your position on SERP through various ranking factors and make your website stand out in the digital marathon of websites.

Prominent ranking factors for SEO best practices are core web vitals, E.A.T., page speed, backlinks, domain age, content length, keyword frequency, search intent and content consistency, keyword optimisation, device friendliness, website structure and more.

We will explore vital SEO strategies for E.A.T. and Core Web Vitals and feed you all the information needed for result-driven SEO planning. 

What is E.A.T.?

Google published Search Quality Rater Guidelines in 2013, where the term E.A.T. came into existence for the first time. It stands for Expertise, Authoritativeness, and Trustworthiness. It was a guide for webmasters and human quality raters to assess the quality of search results and what Google is actually looking for on a web page.

In December 2022, Google added another E and made it E.E.A.T. New ‘E’ stands for Experience.

Experience: It refers to the first-hand or life experience of users. The purpose of adding ‘Experience’ is to reward pages where the writer has shared their personal experience with the topic in the context. For examples;

• For a Samsung Smartphone Review, the writer must have used that model.
• The writer must have gone there for a guide on the best nightlife places in Goa.
• For a guide on how to be successful in business, the writer must have first-hand experience in managing or starting a business.

Expertise: Google considers subject matter experts for quality content, primarily at the content level, not the organisational or the website level. Expertise here refers to in-depth knowledge and skill in a specific field.

Having expertise, relevant academic qualifications, and an understanding of the content creator is crucial. For example, an M.B.B.S doctor is more suitable and qualified to write about medical topics than someone who has read a few medical posts. Formal expertise is preferable for writing on Y.M.Y.L. topics, including medical, financial, legal and more.

Authoritativeness: Views and recommendations from industry experts and influencers help to rank better on S.E.R.P. Here, authority stands for reputation. Authority drives traffic to the webpage. People consider such pages as the go-to source of information on a specific topic. To evaluate the authority, raters crawl the web for the reputation of the person or the website.

Trustworthiness: It refers to the legitimacy, accuracy, and transparency of the content and the website.

How to Optimise Websites with E.E.A.T.?

SEO experts optimise websites with E.E.A.T. by following proven SEO practices;

• Creating people-first, high-quality content
• Providing information from credible sources
• Optimising the webpage for local search by creating local content, integrating local keywords, claiming Google My Business listing
• Conducting keyword research and engaging on social media channels
• Building internal links to guide readers for more extended engagement with relevant content
• Optimising individual pages and posts through A/B testing, experimenting with the page copy, buttons, images, etc
• Creating a Google Business Profile to showcase product or service features and help users discover website and contact
• E.E.A.T. helps search engines recognise and rank authoritative websites quickly, which boosts overall ranking on SERP and trust in the search engine

You can connect to revamp your digital presence with leading digital agencies like Ridge Advertising and Marketing Consultants for quality E.A.T. optimisation services through SEO experts, content curators, and complete digital marketing experts.

What is Core Web Vitals Optimisation?

Core Web Vitals are a combination of three metrics to measure a website’s UX. The metrics are;

• Largest Contentful Paint (L.C.P.)
• First Input Delay (FID)
• Cumulative Layout Shift (C.L.S.)

User experience is vital for any brand and organisation. SEO experts use these metrics for SEO best practices, help websites rank higher in SERP, and provide improved UX through optimised U.I.

How do you optimise your website with Core Web Vitals?

• Measuring and understanding website performance using the DevTools Performance tab and the Chrome User Experience Report or PageSpeed Insights’ Core Web assessment
• Removing custom widgets and reducing JavaScript execution to improve user experience
• Optimising images, including proper dimensions, to enable the browser to reserve ample space for them
• Optimising website font and implementing caching solutions
• Reducing render-blocking resources and using a content delivery network
• Implementing server-side optimisations, optimising WordPress database, JavaScript and CSS

Are you looking for an SEO strategy for E.A.T. and Core Web Vitals? Consider a digital transformation partner that facilitates expert web optimisation services, including E.E.A.T optimisation services, core web vitals and more, to place your website on the top ranks of the SERP. 

Organisations should focus on a responsive landing page for better UI and UX that drives traffic and ensures conversions. Propel your digital marketing efforts with a partner you can trust.

About the Author

I am Biswajit Singh, an English Lit. graduate and Master in Communications with over 8 years of content writing experience in different genres. Especially interested in digital marketing trends, I write on the latest happenings in SEO, PPC, Content Marketing, Social Media Marketing and more. Follow us for exciting and effective digital marketing tools and strategies.