Local SEO for the Multi-Device Era

Local SEO is a method of website optimisation to boost search visibility, brand awareness and traffic for local businesses.

Local SEO services are crucial for local businesses and MNCs to influence their target audience in a particular geographic area. But the question is, what kind of local businesses? It includes restaurants, local shops, retail stores, and more.

While serving local SEO to businesses, marketers consider.

• Sharing creative content on social media profiles. 
• Tracking performance through analytics tools. 
• Running local PPC (Pay-Per-Click) campaigns on Google Ads.
• Listing on directories and citation websites. 
• Using location-specific keywords in content, titles, and meta descriptions. 

If you want to expand your small business’s reach, local SEO may be the key to unlocking that potential. However, it is more important to understand it first before applying it to the business strategy.

Keep scrolling to learn more about why to integrate local SEO solutions, its features/components, and optimisation in the multi-device era.

Reasons to Integrate Local SEO Solutions in the Overall SEO Strategy?

In today’s digital age, around 81% of consumers rely on search engines to explore the products and services of businesses. Local SEO services often help businesses to target these customers in a specific geographic area.

Before moving ahead, let’s delve into why local SEO is integral for business enterprises to engage the target audience.

• Many local SEO services help you not only improve local search visibility but also build better online visibility.
• Higher ranking on search engines can foster foot traffic to your nearby areas.
• Local SEO is pivotal to weed out irrelevant traffic to ensure your local searches and visibility.
• Digital marketers often perform local SEO practices such as reviewing landing page text, working on page load speed, and locally-focused optimisation to unveil your conversion rate optimisation.
• Professionals and researchers expect growth of customers buying locally in the upcoming years. Local SEO can empower businesses to leverage this shift to increase their sales.

Features and Components of Local SEO

1. NAP Consistency

The acronym “NAP” stands for Name, Address, and Phone Number. Consistent NAP should be an integral part of local SEO services to offer a seamless experience to customers. Let’s delve into some of the common reasons for inconsistent NAP.

• Changing the business’s location and not updating the same on the GMB profile.
• Operating in a location other than the company’s registered address and using both on website optimisation.
• The wrong phone number was entered mistakenly on the business’s website.

2. Local Keyword Optimisation

Keywords are the first need for content to rank on the search engines. As we know, mobile searches involve short phrases or commands. Therefore, using local keywords in website content, meta descriptions, or titles is integral to ranking.

3. GMB (Google My Business) Listing

GMB (Google My Business) listing is the free feature to upload relevant information about the company in search engines. A complete and accurate GMB offers photos, product descriptions, and locations to enhance exposure and lead to an organisation.

4. Location Specific Content

Reporting local events or news through articles, blog posts, and videos can help businesses retain in-store and website traffic through local SEO solutions.

How does Local SEO complement the Multi-Device Era?

In this multi-device era, businesses can improve their ranking in local searches through standards: local link building, mobile-friendly websites, local schema markup, local citations, and geo-targeted content. Here is how to manage local SEO projects on multiple devices.

Cloud-Based Software

In this digital landscape, numerous cloud-based software helps businesses to use local SEO solutions. It includes Google Drive, Google Analytics, Google Search Console, SEMrush, and Moz.

Cloud-based software often assists in performing local SEO practices. We have explored such practices below.

• Storing and Syncing Files
• Collaborating with Team
• Monitoring Performance
• Automating Tasks

Responsive Design

It is essential to ensure that your website adapts to different screen sizes and orientations in the tech-driven market. Marketers are using flexible layouts, fluid images, and media queries to create a responsive design. It offers diverse benefits: improved User Experience (UX), higher ranking, and reduced bounce rates. 

Keyword Research

In this method, one should consider how people search on devices like smartphones, tablets, and more. It may unveil whether they are using voice search, location-based queries, or long-tail keywords. Professionals use tools like Google Keyword Planner, Ubersuggest, and Ahrefs to identify the relevant keywords for multiple devices. 

Mobile Optimisation

Making a website mobile-friendly and responsive can be a stepping stone for real-time interaction with the target audience. A survey conducted by Statista in 2022 revealed that 9.8% of professionals consider mobile SEO to be the most significant factor impacting upcoming search rankings.

Reporting and Analysis

• Online services like Google PageSpeed help businesses analyse and improve loading times.
• Address the negative reviews for customer satisfaction.
• Use local SEO tools such as BrightLocal, Whitespark, or MozLocal to gain additional insights.
• Monitor the keyword ranking on search engines.
• Track ongoing optimisation efforts. 

Let’s Wrap

In this multi-device era, local SEO is crucial for businesses to stay competitive. It is a sophisticated way to boost their online presence on search engines; consumers often use phrases like “nearby, close by, or business near me” to obtain relevant results. Also, local SEO solutions have numerous benefits, like higher ranking, leads generation, in-store traffic, and online exposure. You can consider digital marketing companies like Ridge for seamless local SEO Services in Delhi/NCR.

Author Bio

I am Harsh Piplani, a commerce graduate and a writer at Ridge Advertising and Marketing Consultants with a proven track record of driving measurable results. My three years of experience in this domain offer me the opportunity to work with industry leaders. I write and develop creative content to offer cutting-edge solutions that exceed the client’s expectations. For implying digital marketing strategies and tools, get in touch with us.